Strategies to Generate Leads

By Team - Doble Group, LLC 2014-08-18

Wanted More Leads

Customers are the foundation of any business. It doesn’t matter if you’re an international conglomerate or a small local store; you just need them. Consequently, a strategies to generate leads is vital for any type of business. Here are a few strategies you can adopt to growth more customers:

  • Grow online. In today’s age all businesses must have a presence on the internet. Your social media accounts and websites can’t be just advertisements placed online. They have to be interactive. Listen to your audience and answer them in your posts. Focus on creating an online identity that adds value to your customers.
  • Partner or make strategic alliances with other businesses to add value to the customer. This can greatly increase your customer generation and can create the image that you have the customers’ best interest at heart.
  • Get new leads from old customers. After you’ve completed a sale, a happy customer is the best advertiser you can have. Referrals are responsible for 65% of all new business, and customers who are referred to a company by a friend are four times more likely to make a purchase.
  • Good review and reputation create great revenue. Creating a review forum in your website is a free way to advertise your business with people’s positive reviews. Just realize that 90% of purchases are influenced by online reviews.
  • Manage each customer like a big one. Keep every customer’s information accessible and on hand. This is where CRM comes in handy. You can have all information in one platform. And studies show that businesses using CRM increase their sales by 25% on average.
  • Become an expert. Customers want to know that you’re not just a salesman pushing a product; they want you to be informed and knowledgeable about what you’re selling.
  • Be Ready. Studies show that 35-50% of sales go to the vendor that responds first.

Finally, think like a customer. Whenever you make any business decision, simply ask yourself, “If I were a customer, how would I feel about this?” By relating with the people who make up your business, you’ll be able to lead your organization in a direction that benefits them the most.

Reference: Salesforce