Salesforce Optimizes PR Management
Public relations (PR) is about managing reputation. A PR manager is in charge of overseeing how a person or company is viewed by customers, prospects or the media. Back in the days when social media was not so popular or common it might have been an easier task. Before the boom of social media PR Management was handled differently. The time of response was longer because of the channels the information traveled through.
Today with the popularity of the internet, the interaction time between the companies or public figures and the media is very short, it is virtually live, PR officers have to act as quick as possible to prevent the damage of the reputation of their clients. It is also very common that companies and public figures interact directly with the general public through their social media pages and mass e-mails.
Salesforce offers impressive solutions for companies that want to handle their own PR management and also for professional PR managers. Assuming that your company manages its own PR, here are a few of the many solutions that salesforce offers.
The Sales Cloud puts everything you need at your fingertips—available anywhere. From Social accounts and contacts to Mobile, Chatter, and Analytics, collaboration across your whole organization. Obviously you can stay connected on the go with the Sales Cloud.
Bring social intelligence to your PR management process. Gain insights from popular social media sites—like Facebook, Twitter, LinkedIn, and YouTube—right within Salesforce to help you maintain your customer satisfaction level which will help you protect your reputation.
There are many useful tools within the Sales Cloud such as:
- E-mail integration: allows you to work with the email applications you already use every day.
- Chatter: A private social network to keep everybody in your company on the same page about every important detail that might affect a customer’s experience and or perspective.
- Analytics: Helps you identify with simple charts where you are standing at any given moment.
Salesforce is a CRM so it is naturally designed to manage relationships. Using Salesforce to manage your company’s PR is a very smart choice because you will know what the most important people for your business, your customers and prospects, think of you. Since you would already have all the contact information available, you would be able to interact with your customers and prospects rapidly and efficiently.
Reference: Doble Group Marketing Team