In today's automotive industry, companies face increasing challenges in attracting new customers, maintaining the loyalty of existing ones, and optimizing their operations. The adoption of data-driven strategies and the use of advanced technological tools, such as customer relationship management (CRM) systems, have become key pillars of success.
In this webinar we address these topics in depth, offering insight into how the automotive industry can increase sales and customer loyalty through the implementation of CRM solutions, specifically Salesforce, and data analytics.
In this webinar, you will discover:
- The current challenges facing the automotive sector, the impact of technology, new communication channels and also the great opportunities that exist for companies.
- How data can be the key to solving these challenges. How the analysis of available information can help optimize processes and make better decisions in marketing, sales and customer service.
- The potential of a CRM such as Salesforce to improve sales management in areas such as increasing sales, reducing response times and optimizing marketing, including calculating return on investment.
- The importance of making data-driven decisions and how this can positively impact the efficiency and visualization of sales, shop floor and marketing management.
- How Salesforce helps dealers, workshops and distributors manage leads, sales, inventory and after-sales service in a comprehensive way.
- The value of automating tasks such as appointment reminders and maintenance notifications to improve customer retention.
- An inspiring success story in Peru, where the implementation of Salesforce helped achieve 46% penetration in digital sales in Lima. This case demonstrates the power of a data-driven strategy and a robust CRM solution.
We invite you to watch our webinar and get a complete overview of how data-driven strategies and the implementation of solutions like Salesforce can transform your business.
We're sure you'll find valuable information to drive your success!
