Digital Transformation: More than just technology
Digital transformation implies a profound cultural change in the company; it is not only about implementing new technologies, but also about redesigning the way the entire team thinks and operates.
This cultural shift is often the biggest obstacle to a successful digital transformation.
People, processes and technology are the three pillars of digital transformation. You need the right people with the right skills and training, streamlined and simple processes, and the technology to support them.
Benefits of Digital Transformation
●Increased efficiency in all areas: shorter response times, better communication and greater process visibility.
●Increase in sales: The visibility that a CRM provides over the sales team allows you to focus your efforts and optimize your sales strategy.
●Improved customer experience: A CRM centralizes customer information, allowing a personalized and efficient service.
●Faster decision making: access to real-time data facilitates strategic decision making.
●Task automation: automation of repetitive processes frees up time for more strategic tasks.
●Improved communication and collaboration: digital tools facilitate internal communication and collaboration between departments
Three Key Tools: CRM, ERP and BI
●CRM (Customer Relationship Management): centralizes customer information, from customer acquisition to after-sales service, optimizing commercial management and customer experience.
●ERP (Enterprise Resource Planning): integrates all company departments (accounting, finance, sales, purchasing, production, inventory, etc.) into a single system, improving efficiency and decision making.
●Business Intelligence (BI) systems: convert CRM and ERP data into decision-useful information by identifying trends, patterns and correlations.
The importance of data literacy
To get the most out of BI tools, everyone in the company must understand the importance of data and how to use it. Data literacy refers to the ability to read, work, analyze, and argue with data.