El Catador Streamlines its Sales Processes and Implements Plans to Increase its Customer Base

COMPANY

• El Catador

CUSTOMER CHALLENGES:

• Lack of tracking customer retail store cash purchases
• No formal lead generation program Lack of proactive sales tactics

With over 30 years of experience in the import and distribution of wines and other drinks from around the world, El Catador is the Dominican Republic’s leading wine distributor. Its main retail store in Santo Domingo is the only shop in the Dominican Republic to receive Wine Spectator’s Award of Excellence for three consecutive years.