CRM Transforms Auto Sales

By Team - Doble Group, LLC 2015-03-09

Auto Sales

A CRM system is a “Must Have” in today’s competitive auto sales industry. It doesn’t matter if you sell an exclusive brand, multiple brands or whether you sell new or used cars. At the end of the day, the real objective is to grow your sales! A CRM is probably the best solution to help you improve your marketing effectiveness, grow your sales and keep your business competitive.

The auto sales industry is different than it was just a few years ago. Consumers are better informed than ever thanks to the Internet and the multiple vehicle rating sites available to them. However, none of these realities are more powerful than building trust-based long-term relationships with your prospects and buyers. Therefore, your business should be playing in the same field and with the same rules. Are you?

  • Do you have a strong on-line presence?
  • Are you a thought leader and an educator in your market vs. just another dealer?
  • Do you have a strong lead/prospect capture and follow up process?
  • Are you maximizing lead conversion rates?
  • Do you have a differentiated and “consultative” sales methodology?
  • Are you properly following up with your new buyers?
  • Are you getting buyer referrals?
  • Are you building strong relationships with your prospects and buyers throughout the car sales and ownership cycle?

A CRM can be very valuable in helping you…

  • Distribute valuable, relevant, educational and informative content to your target market
  • Manage your promotional campaigns more effectively and improve their ROI
  • Capture essential lead/prospect information from landing pages and automating follow up
  • Accelerate the lead/prospect qualification process
  • Increase conversion rates
  • Increase sales efficiency and closing ratio
  • Automate sales process bureaucracy and paperwork
  • Execute a value and consultative selling methodology
  • Maintain long term personal relationships with both your prospects and buyers

Every successful sales engagement is the direct result of how your teams use your customer’s information and needs. Imagine a world where you can…..

  • Communicate with your prospects and customers in a personalized, relevant and meaningful way
  • Maintain a seamless communication threat that recognizes the customer’s history with you
  • Wow your customers with unexpected birthday calls, purchase anniversary messages and personalized promos
  • Track you sales teams direct activities and effectiveness in real time
  • Improve your customer’s service and repair experience with a personalized approach that values each customer individually

There are infinite improvements that come with the implementation of a CRM, but none are more important to your growth, than significantly improving your marketing, sales and customer service results!

Doble Group, LLC is a boutique consulting firm that focuses on improving commercial business results through CRM solutions and the alignment of the organization, its processes and teams for success. We deliver our services through highly customized consulting, training and coaching programs and the world’s #1 CRM technologies.