In the competitive world of higher education, the Instituto Tecnológico de Santo Domingo (INTEC) set us a challenge: to modernize its student management. The objective was clear: to improve student retention, optimize its administrative processes and strengthen the relationship with its graduates.
With our strategic support, we implemented Salesforce as an end-to-end solution. This implementation has completely revolutionized their approach, from initial lead capture to the ongoing follow-up of their graduates.
INTEC identified several obstacles in its operation:
Fragmented data: Prospect, student and alumni information scattered in disconnected tools (Excel, emails).
Manual processes: Lack of automation in admissions, retention and student services, generating inefficiencies.
Low visibility: Difficulty in identifying attrition risks or opportunities for improvement in real time.
Misaligned communication: Departments worked in isolation (Admissions, Student Services, Alumni).
INTEC required a platform that:
✅ It will centralize the complete student cycle (from prospect to graduate).
✅ Automate critical processes (admissions, retention, marketing).
✅ Generate consolidated reports for data-driven decisions.
✅ Predictivos analytics para reducir la deserción estudiantil .
Salesforce allowed us to consolidate lead data and improve communication, but the biggest learning was the need to align all departments from the start. The tool is powerful, but its success depends on a shared vision.
With our experience in educational implementations, we designed a customized strategy that included:
Sales Cloud: For lead management and follow-up automation.
Integrations: Connection with existing systems to synchronize historical data.
Training: Training for technical teams and end users to ensure successful adoption
Predictive analytics: For early identification of dropout risks
Our implementation generated tangible impacts:
Improved prospect acquisition: Optimized conversion rate through segmentation and automated tracking.
360° visibility of the student: Academic history, interactions and risk alerts in one place.
More effective campaigns: Analysis of communication channels to maximize engagement.
Data-driven decision making: Consolidated reports for proactive strategies.
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