Salesforce Unleashes Chatter in the Cloud

By Team - Doble Group, LLC 2010-02-26

Salesforce Chatter, the cloud-based, real-time collaboration service first introduced at Dreamforce ’09 in November, has formally entered beta testing with a handful of customers. At this point, Chatter remains a private, invitation-only beta, with about 100 customers — including Reed Exhibitions, Schumacher Group, and TransUnion — getting the first crack at the new service. Salesforce (NYSE: CRM) positions Chatter as an on-demand alternative to on-premises software like SharePoint from Microsoft (NASDAQ: MSFT) and Lotus Notes from IBM (NYSE: IBM). Key to its value proposition is the fact that the Chatter software can be accessed from anywhere, including a smartphone. “The end of legacy collaboration software like Microsoft SharePoint and IBM Lotus Notes is here,” Chairman and CEO Marc Benioff said in a statement. “Consumer Internet services like Facebook and Twitter have shown us better ways to collaborate. Using the same social features and real-time feeds popularized by these consumer services, Salesforce Chatter changes the game for collaboration in the enterprise — all without the cost and complexity of software.”

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