4 Great Social Media Sales Practices
Social media plays an essential role in the sales process in many different industries. Today, social media is a key touch-point in the consumer experience and therefore the overall sales funnel. From blogging, paid ads on various social media platforms, to branded company pages and accounts, it has changed the way that businesses not only communicate with customers, but how they collect and gather data about their behavior as well.
Learn more about effective social media sales strategies you can use to increase sales and keep your audience happy. These are 4 steps that will help your company reach its full potential on social media:
Step 1: Find the Right Channel
The single most productive strategy for becoming a better social seller is finding the right channel. For many brands, their first foray into social media is broad listening: finding out which social networks have communities who discuss their brand and industry most often.
Do some research to determine your target audience. Consider the following:
- Who are they? (i.e. gender, age, background, etc.)
- Where do they live?
- Where do they work?
- What do they do for fun?
- What kind of products or services do they purchase and enjoy?
Step 2: Produce and Engage
After you start hearing what your social audience is saying about you, you’ll quickly start realizing the importance of contributing to these conversations.
In order to build trust, authority, and a sufficient online following, you will need to post fresh and quality content often. Whether this content is funneled through a preexisting blog or videos from your YouTube account, it needs to be informative and useful to viewers. Become a regular supplier of great information and resources and potential customers will flock to you.
Step 3: Show Your Value
Although you still aren’t quite ready to hard sell your product or service, you can begin to share with your readers the worth of what you are offering. Really push on social media just how your product benefits people. You can do this in a number of ways, through infographics, demos of your services, and free trial offers among others.
Step 4: Persuade Them to Take Action
One last step would be ensuring you have a call-to-action in your posts and in other areas of your profile. This step presses users to make the jump from the information stage to the decision-making stage of buying from you. Connect your posts, ads, and other relevant icons to your website where you can conduct more traditional “hard sell” strategies.
Customer care is is also extremely important. you always want to make sure that your customer has been able to fully exploit the product or service that you offer. Combine the power of social media with impeccable customer service, and your social strategy will be one of your industry’s best.
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