Editorial Padilla Moves to a Customer-Focused Culture
- Lack of lead generation due to customer sales issues
- Outdated internal business processes
- No formal management of sales employees
- Lack of organized training program for new sales employees
Charles Betances, Commercial Director of Editorial Padilla, realized that the company had some commercial challenges which were impacting lead generation and sales growth. To overcome these challenges, he wanted to modernize and streamline internal business processes across the organization. Betances enlisted the services of Doble Group, LLC a consulting firm that focuses on improving business results through the implementation of Performance Management solutions and the alignment of its teams and processes for success.